Eliter Strategic Agency – Privacy Policy

Last updated: 21 May 2025
Eliter Strategic Agency (“Eliter”, “we”, “our”, “us”) respects your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, store, and disclose your data when you interact with our website, our services, or our team.
1. What we collect
CategoryExamplesPurpose
Identity & ContactName, job title, company, email, phone, social-media handlesClient onboarding, account management, event invitations
Business InformationProject briefs, brand assets, investor decksDelivering PR, reputation and brand-strategy services
Usage & TechnicalIP address, browser type, device identifiers, pages visited, cookiesWebsite performance, security, analytics, optimisation
Marketing PreferencesOpt-in choices for newsletters or event updatesSending tailored content and thought leadership
We do not knowingly collect data from children under 18.
2. How we use your information

• Contractual performance – to provide agreed PR, reputation management, and brand-strategy services.

• Legitimate interests – to develop our business, improve our website, run private PR events, and manage client relationships.

• Legal obligations – to comply with UAE PDPL, UK GDPR, and other applicable regulations.

• Consent – for email marketing, cookies, or any use beyond the scope above; consent can be withdrawn at any time.

3. Sharing & disclosure
We only share your data when strictly necessary:

• Trusted partners (e.g., event venues, design studios, cloud-hosting providers) bound by confidentiality and data-processing agreements.

• Regulators or legal authorities where required to meet legal or compliance obligations.

• Business transfers if we merge, acquire, or sell assets, provided the receiving party honours this policy.

We never sell or rent your personal information.
4. International transfers
Because Eliter serves clients globally, your data may be transferred to—and processed in—countries outside your residence. We ensure equivalent safeguards, such as Standard Contractual Clauses or UAE–UK adequacy mechanisms, to protect your rights.
5. Data security & retention
We implement ISO-aligned technical and organisational measures (encryption at rest/in transit, role-based access, MFA).
Data is stored only as long as necessary:

• Client files: 7 years post-engagement (legal limitation period)

• Marketing lists: until you unsubscribe

• Analytics data: 24 months, then anonymised

6. Your rights
Depending on your jurisdiction you may have the right to:

1. Access the personal data we hold about you.

2. Rectify inaccurate or incomplete data.

3. Erase your data (“right to be forgotten”).

4. Restrict or object to processing.

5. Port your data to another provider.

6. Withdraw consent at any time for marketing or cookies.
   To exercise any right, email privacy@eliteragency.com.

7. Cookies
Eliter uses strictly necessary cookies, performance cookies (Google Analytics 4), and optional marketing cookies (Meta Pixel, LinkedIn Insight Tag). When you first visit, we ask for your consent; you can adjust preferences via our Cookie Banner or your browser settings.
8. Third-party links
Our website may contain links to external sites (e.g., media features). We are not responsible for their privacy practices; please review their policies separately.
9. Changes to this policy
We may update this notice to stay compliant with legal requirements or reflect new services. Material changes will be highlighted on our homepage and, where appropriate, emailed to registered contacts.
10. Contact us
Data Protection Lead